9 Expert Tips on Finding Your Perfect Foundation

Finding your perfect foundation for South Asian women

Finding your perfect foundation shade can be a problem for all women, but it can be especially difficult for South Asian women and their skin tones. Though the range of shades and cosmetic lines for women of color has improved over the years, it still requires work to find your perfect match.  The problem lies in the fact that most foundation shades on the market often just don’t have undertones to match those in South Asian skin — which means you’re stuck with a foundation that doesn’t fit your skin at all.  To help you get started to finding a shade that actually works, here are 9 expert tips to finding your perfect foundation.

1. Don’t Judge the Bottle

Go somewhere that you can sample multiple products.  Don’t judge the foundation in the bottle – you need to try it on!

2. Put it on Your Face

When ready to test your foundation, test from your cheekbone to jaw line.  It is important to note that, contrary to popular belief, the hand is actually not the best place to test a product and color that is meant for your face. If a color is meant for your face – test it on your face!

3. Be Patient

Choose 3 shades that appear to match your overall skin tone and start with more yellow based shades than pink.  After a few minutes, see which one blends invisibly into your skin.  Letting them sit for 30 minutes to set would be ideal because foundation will often oxidize on darker shades of skin.  The wrong shade of foundation may look orange, pasty or muddy.

4. Walk Outside

Step out into natural light, where you will be able to see which shade suits you. It’s not ideal to be seen with foundation war paint all over your face — but we promise it’s worth it. The perfect base will make the rest of your makeup look that much better!

5. Go for Natural

Foundation should always be used to even out your existing skin tone, not to lighten or darken it.  It should be as natural to your skin tone as possible and blend from face to neck seamlessly.  Remember, you are creating a canvas for the rest of your makeup to shine.

6. Fit Your Skin Type

Don’t just match your shade but match your skin type. If you have acne prone skin, oil-free is best. If you have dry skin, consider a hydrating liquid foundation rather than powder.

7. Shop Seasonally

It’s advisable to have two different shades of foundation: one for the summer and one for the winter because skin often changes tone seasonally. If you’re unable to splurge on two different foundation shades, try using a bronzer during the sunnier months to compensate for the lighter foundation shade.

8. Wear Sunscreen

Use at least an SPF of 15 everyday, either in your foundation or your daily moisturizer but SP 30 is most favorable. Sun protection is important for your overall skin health, so don’t skip it!

9.  Talk to an Expert

If you can’t seem to find a shade that blends in invisibly, ask for help! Try going to a high-end cosmetic boutique or department store like Saks Fifth Ave, Henri Bendel’s or Sephora. Here’s a good tip to keep in mind: Talk to a consultant who is not only closest to your skin tone but also suits your sense of style, then have the makeup artist help you find your perfect foundation, using the guidelines above. It may take some trial-and-error, but once you find the shade that looks invisible and natural on your skin, you’ve found your perfect foundation! To get you started, here are some of my favorite makeup brands, which carry a good range of shades that cater well to the South Asian skin tone.

  1. NARS – Sheer Glow
  2. Giorgio Armani – Luminous Silk Foundation
  3. Laura Mercier – Tinted Moisturizer w/ SPF 20
  4. Bobbi Brown – Skin  Foundation w/ SPF 15
  5. Makeup Forever – HD Foundation

Karuna Chani

Karuna Chani is an internationally recognized makeup artist and our resident beauty expert to the stars. Whether it is a Bollywood celebrity in NY or the most discerning bride to be in LA, Karuna is the makeup consultant of choice for the modern South Asian American woman.

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4 Comments

  1. Mevlyn George says:

    Hey i just wanted to be sure of choosing foundation according to my skin type. I got an Asian skin which is not too fair and not too dark. Can you please recommend which foundation would suite my skin tone?

    Thanks.

    Kind Regards,
    Mevlyn

    • Hi Mevyln,
      Hope you’re well. Sorry for the delay in reply. I never rcvd a notification on this message you wrote.
      If possible, it would be best to meet you and have a private consultation so that i can better understand your skin type / color/ texture in order to recommend the correct brand & color foundation for you.

      Please feel free to contact me at 917.478.9965 or email: karuna@kc-makeup.com

      Best,
      Karuna @ KC Makeup

  2. I wanted to be sure of choosing foundation according to my skin type. I got an Asian skin which is not too fair and not too dark. Can you please recommend which foundation would suite my skin tone? what color should I choose l Thank You

    • Hi Sue,
      Hope you’re well. thank you for your interest in KC Makeup!

      If possible, it would be best to meet you and have a private consultation so that i can better understand your skin type / color/ texture in order to recommend the correct brand & color foundation for you.

      Generally, the best brands for Asian skin tones would be Bobbi Brown, Laura Mercier, and/or Makeup Forever.

      Please feel free to contact me at 917.478.9965 or email: karuna@kc-makeup.com

      Best,
      Karuna @ KC Makeup

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